Notes from the studio

The 305 Brief

Straight answers about search in Miami — no retainers to protect, no jargon to hide behind. Every post here is written by the person who actually does the work, on the record, with their name on it.

How Much Does SEO Cost in Miami? Real Numbers, No Dance

Typical Miami SEO pricing by engagement type, what drives the ranges, and the math for deciding what your business can justify spending.

Nick Ocean, Founder & Creative Director9 min read

How Long Does SEO Take? An Honest Timeline for Miami Businesses

Month-by-month what actually happens in a well-run SEO engagement — and the warning signs your timeline is a stall tactic.

Imani Brooks, Content & Editorial Lead8 min read

How to Redesign Your Website Without Losing Your Rankings

Redirect maps, content parity, and launch-week monitoring — the engineering checklist that keeps a redesign from torching years of SEO.

Dominic "Dom" Ferreira, Head of Design & Engineering9 min read

SEO vs. Google Ads in Miami: Where Each Dollar Actually Works

When paid search wins, when organic wins, and how Miami's bilingual market changes the math on both.

Marisol Vega, Director of Bilingual SEO8 min read

Google Business Profile Suspended? The Rescue Guide

Why Miami profiles get suspended, how to file a reinstatement that actually gets read, and what never to do while you wait.

Marisol Vega, Director of Bilingual SEO7 min read

SEO in the Age of AI Search: What Miami Businesses Should Actually Do

AI answers are eating informational clicks. Here's how Miami businesses keep winning the searches that still convert — and get cited by the machines.

Dominic "Dom" Ferreira, Head of Design & Engineering9 min read

How to Choose an SEO Agency in Miami Without Getting Burned

Red flags, fair pricing, and the exact questions to ask before you sign a retainer — from someone who has audited the wreckage.

Nick Ocean, Founder & Creative Director8 min read

Miami's Search Calendar: Seasonal and Tourism Patterns That Move Revenue

Season, Art Basel, spring break, hurricane season, snowbirds — how Miami demand actually ebbs and flows in the data, and how to plan content around it.

Marisol Vega, Director of Bilingual SEO8 min read

Google Business Profile for Tourism-Adjacent Businesses: A Field Guide

Hotels, tours, rentals, restaurants — if visitors find you on the map, this is the profile work that decides whether they walk in.

Imani Brooks, Content & Editorial Lead9 min read

Spanish-Language SEO in Miami: The Most Underpriced Channel in the 305

Most Miami businesses compete for English keywords while half the city searches en español. A practical guide to bilingual keyword research, content, and hreflang.

Marisol Vega, Director of Bilingual SEO10 min read

The Miami Local SEO Playbook

Neighborhood pages, the map pack, citations, and reviews — a straight-talking playbook for ranking a Miami business in 2026.

Nick Ocean, Founder & Creative Director11 min read