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Notes from the studio

The 305 Brief

Straight answers about search in Miami — no retainers to protect, no jargon to hide behind. Every post here is written by the person who actually does the work, on the record, with their name on it.

Hurricane Season SEO: Keeping Miami Businesses Visible Before, During, and After the Storm

Technical readiness, GBP updates, and content timing that keep a Miami business findable through hurricane season — and capture the recovery demand.

Dominic "Dom" Ferreira, Head of Design & Engineering8 min read

Brickell B2B vs. the Neighborhood Storefront: Two Very Different Miami Search Games

Why a Brickell law firm and a Little Havana bakery need different SEO playbooks — and the technical foundations both actually share.

Nick Halden, Founder & Creative Director8 min read

How Much Does SEO Cost in Miami? Real Numbers, No Dance

Typical Miami SEO pricing by engagement type, what drives the ranges, and the math for deciding what your business can justify.

Nick Halden, Founder & Creative Director9 min read

How Long Does SEO Take? An Honest Timeline for Miami Businesses

Month-by-month what actually happens in a well-run SEO engagement — and the warning signs your timeline is a stall tactic.

Imani Brooks, Content & Editorial Lead8 min read

Bilingual Review Management: Why the Language of Your Reply Matters as Much as the Reply Itself

How to respond to Google reviews in the language they were written in — and why mirroring English and Spanish reviewers builds trust and rankings.

Marisol Vega, Director of Bilingual SEO7 min read

How to Redesign Your Website Without Losing Your Rankings

Redirect maps, content parity, and launch-week monitoring — the engineering checklist that keeps a redesign from torching years of SEO.

Dominic "Dom" Ferreira, Head of Design & Engineering9 min read

The SEO Nobody's Doing for Miami's Real-Estate-Adjacent Businesses

Title companies, movers, stagers, and inspectors ride Miami's real estate boom but rarely invest in search — the underpriced opportunity, explained.

Imani Brooks, Content & Editorial Lead8 min read

SEO vs. Google Ads in Miami: Where Each Dollar Actually Works

When paid search wins, when organic wins, and how Miami's bilingual market changes the math on both.

Marisol Vega, Director of Bilingual SEO8 min read

Google Business Profile Suspended? The Rescue Guide

Why Miami profiles get suspended, how to file a reinstatement that actually gets read, and what never to do while you wait.

Marisol Vega, Director of Bilingual SEO7 min read

The Search Demand Arrives Before the Flight: Winning Latin America's Pre-Visit Search for Miami Businesses

Buyers and travelers from Latin America research Miami businesses in Spanish months before they arrive. What they search, and what earns their trust.

Marisol Vega, Director of Bilingual SEO8 min read

SEO in the Age of AI Search: What Miami Businesses Should Actually Do

AI answers are eating informational clicks. Here's how Miami businesses keep winning the searches that still convert — and get cited by the machines.

Dominic "Dom" Ferreira, Head of Design & Engineering9 min read

SEO for Miami's Boat and Marine Services Market: A Vocabulary Generic Agencies Don't Speak

Yacht brokers, marinas, and charters speak a vocabulary generic agencies miss entirely — Miami's marine-market keyword and seasonality opportunity.

Imani Brooks, Content & Editorial Lead8 min read

How to Choose an SEO Agency in Miami Without Getting Burned

Red flags, fair pricing, and the exact questions to ask before you sign a retainer — from someone who has audited the wreckage.

Nick Halden, Founder & Creative Director8 min read

Miami's Search Calendar: Seasonal and Tourism Patterns That Move Revenue

Season, Art Basel, spring break, hurricane season, snowbirds — how Miami demand actually ebbs and flows in the data, and how to plan content around it.

Marisol Vega, Director of Bilingual SEO8 min read

Google Business Profile for Tourism-Adjacent Businesses: A Field Guide

Hotels, tours, rentals, restaurants — if visitors find you on the map, this is the profile work that decides whether they walk in.

Imani Brooks, Content & Editorial Lead9 min read

Spanish-Language SEO in Miami: The Most Underpriced Channel in the 305

Most Miami businesses compete for English keywords while half the city searches en español. A practical guide to bilingual keyword research.

Marisol Vega, Director of Bilingual SEO10 min read

The Miami Local SEO Playbook

Neighborhood pages, the map pack, citations, and reviews — a straight-talking playbook for ranking a Miami business in 2026.

Nick Halden, Founder & Creative Director11 min read