Little Havana · Cuban restaurant group
One Google Business Profile per location, not one for the brand
A three-location Cuban restaurant group on and around Calle Ocho was operating a single, oldest-location-only Google Business Profile, leaving two locations invisible in map pack results for their own neighborhoods.
The situation
Where the engagement started
Only the flagship Calle Ocho location had a maintained Google Business Profile; the two newer locations were either unclaimed or duplicated under slightly different names, splitting whatever authority existed and confusing anyone searching near either of them.
Menu and "near me" searches came in roughly equal parts English and Spanish, but the group's website and profiles were English-only, and tourist-intent searches ("authentic Cuban food Little Havana") competed with local-intent searches ("cafecito near me") without any differentiation in content.
What we did
The workstreams
Multi-location GBP architecture
Separate, fully verified Google Business Profiles for each location with location-specific photos, hours, and attributes, plus a clear parent-brand relationship so searchers could tell they were part of the same group without confusing the locations.
Bilingual menu and landing pages
Each location got its own landing page with menu highlights, hours, and parking information in both English and Spanish, tuned to the specific mix of tourist and local searches that location actually received.
Tourist vs. local intent split
Content was deliberately split: pages targeting visitor-intent terms ("best Cuban restaurant Little Havana") emphasized story and atmosphere, while pages targeting local, near-me intent emphasized speed, parking, and daily specials.
Review generation in two languages
A simple in-restaurant prompt (table cards, receipt QR codes) invited reviews in whichever language the guest preferred, growing review volume for all three locations instead of just the original one.
Results over 8 months
What changed
3x
Map pack visibility across all three locations
+92%
"Near me" search impressions, EN + ES combined
+120%
Directions requests, secondary locations
Within 8 months, all three locations achieved consistent map pack visibility for their own neighborhood searches — a three-fold increase in combined visibility compared to the single-profile starting point. Combined English and Spanish "near me" impressions rose 92%, and directions requests to the two previously-neglected locations grew 120%, suggesting the earlier setup had been actively costing the group walk-in and drive-in traffic for two-thirds of its footprint.
This case study is an anonymized composite drawn from typical Little Havana engagement patterns, not a single identified client. Metrics are illustrative, not guaranteed.
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